MentorCloud helps enterprises, academias and associations build and manage communities that propel collective learning through a culture of personalized mentoring. Additionally, as a service, it helps companies breakdown knowledge silos and increase employee engagement, create inclusive growth and enable a culture where everyone wins.
Project Type
Brand Strategy
Brand Identity
Communication Design
Impact
100 clients over the last 2 years
2x Revenue
Sector
Human Resource
Year
2020
Outcome
The project helped create a fresh and new Brand Identity, Brand Element and messaging that together relayed the Brand’s vision of impacting 100 million lives. The new brand language was also implemented on the website and digital product.
Why I liked this Project
I enjoyed speaking to the various stakeholders and tackling the problem of how an individual’s vision can be scaled across different touchpoints to bring coherency to what the company’s values are.
A Revamped Identity
MentorCloud’s vision was captured through a unique identity that reflected how a mentor and a mentee interact with each other and initiate the flow of knowledge. With the core idea of sharing wisdom without borders.
Build the Culture your people truly need for achieving Organizational Goals.
Grow Competencies from within for better & self-sustained growth.
Develop people on all fronts professionally, personally, culturally & socially.
Brand Element
The brand element called “Flow of Wisdom” is a wave that shows how the mentor and mentee interact with each other and initiate the flow of knowledge. Wisdom without borders.
The Mentee wave - it is wavering and inconsistent. It is the destination for wisdom. The Mentor wave - it is consistent and uniform. It is the source of wisdom. They get connected with each other through the MentorCloud platform.
Brand Colours
Typography
The width of the diameter of the circle enclosing the markshould be respected as the minimum distance from the logo to any other objects or margins in the composition.
