ElevateNow

Branding

EDITORIAL

About

Elevate Now is a medical weight loss program. Serving over 340 million Indians, their doctor-led subscription integrates FDA-approved medicines, personalized coaching, advanced wearables, and tailored nutritional guidance.

Project Type

Brand Strategy & Identity

Brand Architecture

Iconography

Information Design

Impact

10,000 sign upsin the first 3 monthsof launch

Sector

Education & Training

Year

2020

Outcome

Successfully crafted a cohesive brand identity for the client, encompassing a memorable logo, a modern color palette, and brand elements. The new brand exudes freshness and scientific credibility, with a defined brand architecture for its four verticals and custom iconography.

Why I liked this Project

Using the exponential concept made me feel like I was connecting my love for Math to design. Researching diverse art styles for brand illustrations was a memorable, insightful experience.

A Dynamic Identity

While the branding exercise involved naming and creating a tagline, my role was working on the brand identity - logo. We tried to symbolize elevating one's metabolism by placing the two words in the notation of an exponential. A combination mark was chosen for versatility and recognition. It anticipates future app use, ensuring a memorable logo.

After considering client preferences and competitor analysis, we prioritized color, specifically highlighting the "Orange" hue to stand out in the crowded spectrum.

Distinct colour palettes for verticals enable individual stakeholder discussions while maintaining harmony with the main brand's signature element. 

Process

RESEARCH 
& DISCOVERY

Competitor Analysis

Understanding Preferences

Finalising on Logotype

PROBLEM
DEFINITION

Target Audience Analysis

Brand Positioning

Brand Architecture

DESIGN EXPLORATION
& EXECUTION

Brand Archetype

Brand concepts

Combination Mark

Illustration + Colour & Typography

DELIVERY
& IMPLEMENTATION

Digital Brand Guideline

Advertising Collaterals

Service implementation Collaterals(Nutrition brochure, Prescription design etc.)

Iconography for 4 verticals

Challenges

The initial concept that was introduced showed the logo as e^n. Taking the exponentiation concept a step further. This clearly demonstrated the academic and scientific backing behind the brand. But as a new brand, the client felt that while it was very unique and interesting, not everyone would know it’s meaning. So we decided to expand it while keeping the layout the same.